LIVE SHOPPING STRATEGY

To revitalize the concept of live shopping amongst Millennials and Gen-Z, I led the strategy of developing virtual experiences (e.g., concerts, behind the scenes with celebrities, etc.) instead of standard live shopping.​​

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• The first live shopping experience was a concert with The City Girls

  • Everything worn by The City Girls could be purchased in real-time during the show

  • The concert was held in Savage X Fenty's first retail store, thus drawing people into the space for months post the event​

• Developed a unique, safe space for our community to engage with the brand through live commenting and responses 

• This concert completely sold out the collection featured