SAVAGE X LOUNGE

Successfully managed 10+ cross-functional teams to launch Savage X Fenty's new Lounge collection.

​

• Identified Dove Cameron as the best ambassador to launch this new category

• Strategized cost-effective photoshoot concepts - ultimately choosing to leverage the office building's parking garage. This created a dynamic juxtaposition between the soft, cozy product textures and the cold, concrete environment

• Achieved ~47% of revenue goal for the month within 5 days of launch