SAVAGE X SPORT

Leveraged consumer data to identify new categories of interest for current and potential new customers. Leading to the launch of

Savage X Sport where I served as cross-functional project manager.​

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• Sourced and vetted agency partner to bring the creative vision to life. The pictured campaign, "Everything is a Sport", was developed by Giant Spoon. 

• Identified and coordinated the adoption of Precious Lee as the main ambassador for the new product line. Precious' highly regarded fashion background brought a legitimacy to the launch, while her plus size further backed Savage X Fenty's brand messaging that everyone deserves to look amazing

• Crafted a dynamic OOH strategy across multiple major cities to highlight the launch of the new product offering

• Developed a site experience and digital content strategy – drawing in domestic and international leads while building a deeper commitment amongst current customers